Polestar opened its newest retail location this week in Marin County, California. The new location joins the company’s San Jose location in California, but it’s not quite a store, or a dealership, in the traditional sense.
Polestar calls each of these locations a “Polestar Space,” and they work similarly to how a Tesla Store would work. Customers come in, learn about the vehicle(s) they’re interested in, and work with consultants to order a vehicle that’s tailored to their needs and preferences at a fixed price. One key difference between a Polestar Space and a Tesla Store, though, is that when you’re done spec’ing out your Polestar, you can buy it right there. Another, more crucial difference: these spaces are owned by dealers.
The approach has proven popular. “We have seen a great reaction from customers since opening Polestar Marin in a temporary location earlier this year, and we are looking forward to welcoming them to the new permanent Space in our hometown,” says Nick Price, Vice President of Operations at the Price Simms Family Dealerships operating in Marin County. “Polestar has been a great addition to the Price Simms family.”
The facility will service everyone within 150 miles of the Marin County location, and Polestar customers outside that range can still request mobile service and software updates by appointment. If you’re in the area, definitely check it out – then let us us know if you’re more likely to visit a dealership set up this way versus a “traditional” dealer in the comments.
Polestar opened its newest retail location this week in Marin County, California. The new location joins the company’s San Jose location in California, but it’s not quite a store, or a dealership, in the traditional sense.
Polestar calls each of these locations a “Polestar Space,” and they work similarly to how a Tesla Store would work. Customers come in, learn about the vehicle(s) they’re interested in, and work with consultants to order a vehicle that’s tailored to their needs and preferences at a fixed price. One key difference between a Polestar Space and a Tesla Store, though, is that when you’re done spec’ing out your Polestar, you can buy it right there. Another, more crucial difference: these spaces are owned by dealers.
The approach has proven popular. “We have seen a great reaction from customers since opening Polestar Marin in a temporary location earlier this year, and we are looking forward to welcoming them to the new permanent Space in our hometown,” says Nick Price, Vice President of Operations at the Price Simms Family Dealerships operating in Marin County. “Polestar has been a great addition to the Price Simms family.”
The facility will service everyone within 150 miles of the Marin County location, and Polestar customers outside that range can still request mobile service and software updates by appointment. If you’re in the area, definitely check it out – then let us us know if you’re more likely to visit a dealership set up this way versus a “traditional” dealer in the comments.
